2019 Financial Services Social Media Content Study
It’s here – the 2nd annual study of wealth, life, P&C and mortgage firms’ social media usage and client engagement.
5 Ways to Drive Advisor Social Program Adoption
One of the biggest challenges marketers run into when starting a digital program is convincing advisors and agents to change their ways. Here are five recommendations from pros who’ve been through it.
Bridging the Gap Between Compliance & Marketing by the Supervision of Multiple Communication Channels
At times it can seem that compliance and marketing teams are at cross-roads when it comes to policies regarding social media usage. Marketing is working hard to get out specific advertisements and promotions. At the same time, compliance teams must carefully ensure that all advertisements comply with regulatory requirements.