Director of Content Strategy
Hearsay Systems is looking for a leader to build out our Content Services offering!
Our Professional Services offerings are aimed at helping our clients maximize the value derived out of our platform. To that end, we have identified social content published through our platform as a significant lever. We have found clients with a well-defined content strategy coupled with operational excellence derive significantly more value from the platform. At the same time, clients with significant strategic and operational gaps end up under-leveraging our platform. By offering a robust set of content-related services, we will be able to address such gaps and ensure all clients are successfully leveraging our platform. As the Director of Content Strategy, you will have the unique opportunity to envision and build out the Content Services offering within Hearsay's Professional Services organization.
About Hearsay Systems
Founded in 2009, Hearsay Systems is reinventing the human-client experience in financial services. The Hearsay Client Engagement Platform empowers over 200,000 advisors and agents to authentically and intelligently grow business relationships by proactively guiding and capturing the last mile of digital communications. The world’s leading financial firms—including Allstate, New York Life, Morgan Stanley, and Charles Schwab—rely on Hearsay’s SaaS platform to scale their reach, optimize sales engagements, and deliver exceptional client service in a consistent and compliant manner.
We are a tight-knit and dedicated team that passionately believes in our products, our people, and our culture. Our products help advisors and agents scale personalized customer engagements across social media (Facebook, LinkedIn, Twitter, Instagram), websites, text, and voice.
Headquartered in San Francisco, Hearsay has a globally distributed team with members in San Francisco, Salt Lake City, Seattle, New York, Toronto, London, Budapest and Manila and is backed by Sequoia Capital, NewView Capital, and Salesforce Ventures.
About the role:
Create a menu of content-related service offerings ranging from the strategic to the operational with clear delivery models, customer outcomes and deliverablesWork with account teams to identify client opportunities for Content Services and effectively position such services as worthwhile investments to maximize value of the platformBuild out a multidimensional content marketing maturity model and an associated framework to evaluate and benchmark clientsIdentify insights based on customer engagement and analytics and define strategic priorities and requirements to deliver business resultsDevelop workshops around current state analysis, target state definition and gap analysis to identify both strategic and operational gapsDevelop a hiring plan in line with financial objectives and success, build out small, focused team of content strategists and content marketing consultantsHelp content teams at customer organizations to establish the capabilities necessary to deliver content with high standards of clarity, effectiveness and style, ensuring that all content is on-message, on-brand, and leveraging its full potentialPartner with clients in designing the broader content creation and publishing ecosystem, while leading the build out of the Hearsay components including integrations with other syndicated content streams.Develop a trusted advisor relationship with customer contacts; as the voice of authority around everything content relatedStay on top of industry and technology trends, and help translate these insights into strategic recommendations for product development and go-to-market opportunities
A versatile leader who is passionate about content marketing and constantly thinking of inventive ways to drive greater impact through contentSolid understanding of how content can achieve measurable business and communications goalsFamiliar with content marketing operations (Governance, Org Models, Processes, Metrics) within large enterprises especially in the financial services or insurance spacesHighly strategic, collaborative and creative, with proven work experience managing content strategy globally with a campaign-based, insights-led approachHave excellent analytical skills to put data/insights at the heart of the content strategyCrisp and effective executive communication skills, including significant experience presenting cross-functionally and across all levelsThrive and enjoy working in a fast-paced and changing environment (transformation brand)Minimum of 8 years of experience within a global content role; preferably writing experience with financial services or insurance companies; agency and in-house environments
Our commitment to diversity and inclusion: At Hearsay we believe that diverse teams are the best teams. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.