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Woodmen of the World Partners with Hearsay Social to Empower Field Representatives to Grow Business Through Social Media

Hundreds of Representatives Using Hearsay Social to Build Stronger Client Relationships While in Compliance 

June 19, 2014 — San Francisco, CA — Hearsay Social®, provider of the leading social business platform for the financial services industry, and Woodmen of the World Life Insurance Society, today announced a successful social business program empowering Woodmen of the World field representatives to strengthen client relationships through social media.

With 73% of online adults using social networking sites (according to the Pew Research Internet Project), social media is becoming an increasingly important channel for representatives to connect with their clients. Woodmen of the World chose to partner with Hearsay Social to help field representatives capitalize on this trend and connect with clients where they are spending their time.

Through the social business program, Woodmen of the World representatives are using Hearsay Social to compliantly build relationships with clients, prospective clients, and recruits on Facebook, LinkedIn and Twitter.

“As an organization, we are focused on building lasting relationships with our members, and in this era, social media is a natural channel for our representatives to connect with them,” said Cris Hay-Merchant, Director of Marketing Communications at Woodmen of the World Life Insurance Society. “The Hearsay Social platform makes it easy for representatives to stay top of mind and strengthen relationships while staying in compliance with our company policies.”

Connecting on social media through Hearsay Social has already had a positive business impact for representatives. Sharing content provided by Woodmen of the World helps representatives stay top of mind with their clients and reach out at just the right time.

One representative, C.T. Shaw, generated new business from reconnecting with an old acquaintance through a Facebook post: “Social media is an easy way to stay in front of people. Everybody’s busy with soccer and kids and work. Social media is an easy way to reach them and stay top of mind,” Shaw said.

Jim Shull, a registered representative in Kentucky, is saving time by using the approved content and scheduling available to him through the Hearsay Social platform: “Hearsay Social makes it easy for me to follow what’s going on in people’s lives. It’s made my life so much easier,” Shull said. “Before, I had to deal with individual posts, now I can plug in posts for a month.”

“Hearsay Social is excited to partner with Woodmen of the World to power an industry-leading social business program,” said Hearsay Social CEO Clara Shih. “It is inspiring to see early success on social media from some Woodmen of the World representatives and we look forward to helping them further grow their business with social media.”

Watch Cris Hay-Merchant discuss Woodmen of the World’s partnership with Hearsay Social in this video and read more about today’s news on the Hearsay Social blog.

About Woodmen of the World Life Insurance Society

Woodmen of the World was founded in 1890 as a not-for-profit. We give back to our member-customers and the communities we live in. Today, Woodmen of the World offers insurance, annuities, mutual funds,* and 529 College Savings Plans.* More than 700,000 Woodmen of the World member-customers across the country share a commitment to family, community and country. To learn more about Woodmen of the World, visit

Life and health insurance and annuity products are issued by Woodmen of the World Life Insurance Society and/or Omaha Woodmen Life Insurance Society, a Nebraska corporation that is licensed as Woodmen of the World Life Insurance Society (Woodmen of the World) in all states and the District of Columbia, except CA, CO, ID, MT, NV, OR, UT, WA, and WY. In those states, Woodmen of the World is licensed as Omaha Woodmen Life Insurance Society (Woodmen). For consumers in those states, Woodmen of the World means Woodmen. Not all products are available in all states. Not all Representatives are licensed to sell all products.

* Securities are offered through Woodmen Financial Services, Inc., 1700 Farnam Street, Omaha, NE 68102, 877-664-3332, member FINRA/SIPC, a wholly owned subsidiary of Woodmen of the World Life Insurance Society and/or Omaha Woodmen Life Insurance Society. Securities other than Woodmen Variable Annuity are issued by companies that are not affiliated with Woodmen of the World Life Insurance Society and/or Omaha Woodmen Life Insurance Society. Not all products are available in all states.

About Hearsay Social

Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday’s relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while enabling brand integrity and compliance for even the most regulated industries.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, and Paris.

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