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Wirehouse Advisors Now Lead the Way on Social Media, Putnam Finds

A broad survey by Putnam Investments of advisors’ use of social media has found that wirehouse advisors are using social media more than their independent contractor or RIA brethren, and that they’re benefiting more in terms of gaining new clients and attracting more assets.

More than 700 advisors comprising all business models, geographies, ages and genders were surveyed by BrightWork Partners on Putnam’s behalf in the third quarter; the 729 advisor participants were required to have provided advice to retail clients for at least two years.

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