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Why Insurers Need to Be on Social Networks

I recently received a LinkedIn message that began, “I apologize for the cold email, but I’m wondering if you’re interested in my recruiting services…” I appreciated the upfront apology, but my complete response was two words: “apology accepted.”

With just five minutes of research, the recruiter would have figured out that he and I share mutual connections and interests – the mention of either of these could have made the difference between my two-word response and new business for him.

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