Financial advisors and other employees of Wedbush Securities are now using Hearsay Social’s platform for their social media activities. This switch comes about two years after Wedbush’s roughly 400 reps first began communicating with clients, prospects and business partners via social media on their mobile and other devices.
“The Hearsay Social platform is very advantageous in terms of archiving, moderation and marketing functions. Its moderation process is more streamlined,” said said Natalie Taylor-Grasso, vice president and head of Marketing for Wedbush Securities, in an interview with ThinkAdvisor. “This means our approval process is seamless, and our advisors can go public earlier [with their communications] than they could with other systems.”