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Top of Your MBA Class—but Remedial in Social Media?

Congratulations, Class of 2014! You navigated your way through accounting and calculus, macroeconomics, and marketing—but have you mastered the algorithm necessary to be a “social professional?”

Social professional may sound like an ironic hashtag, but it has come to describe a serious business requirement. Nearly all of the companies surveyed for a 2013 Jobvitereport (PDF) said they used social media in their recruiting. Perhaps more importantly, recruiters are making hiring decisions based on social media. The same Jobvite survey found that 42 percent of recruiters had reconsidered a candidate (for better or for worse) based on a social profile. Ahead, find a social professional crash course that you shouldn’t venture into the corporate world without having passed.

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