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Three Key Steps to Local Success with Social Media

In my last article, I described how big-name brands like Walmartand 24 Hour Fitness are trailblazing on social media by connecting with customers on locally created social-media pages. Every store and gym gets its own page to share locally relevant content with consumers in the area.It’s a strategy that returns us to good old-fashioned business, where customers are real people, not audience segments. How to implement this? Here are three crucial steps:

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