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The Perils of Being a Social Media Holdout

There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t hear them, they don’t exist?

Social media offers a variety of opportunities for brands to understand and participate in those conversations. While participating in social media is not without risk, not participating might prove to be the greater risk — especially to reputations.

Here are three risks of not being in social media for big companies or major brands, small business owners, and service providers:

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