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The Original Social Networker? Your Insurance Agent

Insurance agents are the most natural “social networkers” on the planet. They were educating clients, investing in long-term relationships and growing their businesses through word-of -mouth referrals long before social, mobile and digital technologies existed.

It therefore came as no surprise when the International Data Corp. over the summer named the insurance industry overall as an early adopter of social media. Although insurance, along with financial services and other regulated industries, is cautious by design and at times slow-moving, insurance agents have blazed the trail on social media, and their carriers have kept up. Indeed, the Facebook, LinkedIn and Twitter initiatives by Fortune 500 insurance organizations such as State Farm, Allstate, Thrivent Financial and Northwestern Mutual are among the most forward-thinking and most admired across all of social media, and worth examining by any serious CMO.

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