The Cheese Stands Alone: Hearsay Social’s SaaS Platform Shifts to Direct Selling After All Its Competitors Sell Out

During the great social media SaaS bubble of 2011, Hearsay Social, a tool for publishing social media content built by up-and-coming social media expert Clara Shih, was often grouped in with its peers, Buddy Media, Wildfire, and Vitrue. Made sense — Shih literally wrote the book on social media marketing, The Facebook Era.