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The Art of Selling Better Online Friendships

Imagine you had an interface on your computer that told you what things were going on in your customers’ lives based on their posts on social networking forums such as Facebook, LinkedIn and Twitter. It might be useful to know if a customer was car shopping, or planning a wedding, or looking for a new job.

Hearsay Social helps business people create such a space. It helps salespeople build a professional social presence, alerts them to when customers post relevant buying signals and provides a content library of ready-to-post comments or articles to share “to make you look like the expert you are.” Its customers include small businesses such as insurance agents and wealth advisors, as well as the larger firms that employ these salespeople and relationship managers.

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