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#SXSWi 2014 Recap: Sales in Social: You Can Sell, But You Can’t Hide

This session was targeted mainly for salespeople who want to use social media as part of their sales strategy. It featured Jason Suen, Director of Global Customer Success at Hearsay Social and Patrizio Spagnoletto, Head of Digital at Farmers Insurance. Spagnoletto started the discussing by stating that he believes that marketing and sales should be omni-channel, which means that customers have the right to contact a company via whatever medium they want, and digital should support that.

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