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Study: The Future of Social Selling

Sales professionals see the value of social media, but are still in the early stages of measuring ROI, according to a report conducted by Forrester Research and commissioned by Hearsay Social.

Using social media, 80 percent of customers discover new brands, products, and services through family and friends, while 36 percent rely on salespeople, the researchers found.

Businesses that require more personal interaction and trust, including those in the real estate, finance, automotive, and high-end retail industries, have the most potential for growth on social media, according to Hearsay Social founder and CTO Steve Garrity.

Today, Hearsay launched the next generation of its social sales platform and a new Hearsay Social Brand Solution to help businesses plan, publish, and measure messages across all their social channels at a high volume.

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