‘Social Selling’ Sensation

Clara Shih is on a mission to help advisors pull in new clients, build stronger relationships with their current ones and bolster their brands via “social selling” on Facebook, LinkedIn and Twitter.

A graduate of Stanford University—who also holds a master’s in Internet studies from Oxford University—Shih joined Google and later Salesforce.com, helping create the first generation of Web applications. In 2007, Shih developed the first social business application, Faceforce. Her book, “The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate,” has been featured in The New York Times and is now used as a marketing textbook at Harvard Business School.