By now, most of us see the benefits of social media promotion: it helps elevate business’ voices to reach larger audiences than ever before. But what exactly is social media promotion and why should financial planners care?
In the past, advisors would advertise their services in the Yellow Pages, on billboards, and in paper flyers–but these models are broken. While these were the best options before the digital age, today they’re seen as primitive because they aren’t targeted, there are no analytics to determine ROI, and–quite plainly–that’s simply not where customers’ eyes are anymore.
The audience for advisors today is on social media. Not only that, but digital advertising is a measurable tactic that allows you to tie engagement back to customer actions. Promoting posts on social is one of the best ways to target an audience wherever they are and communicate to them in a way that they are comfortable with.
In the end, social media promotion is a way for you to create an authentic online presence that will enable you to differentiate yourself, effectively serve your clients, and add new customers. While there are a number of ways to promote your business on social, in this post I’ll focus on explaining how Facebook® promoted posts offer an important vehicle for major ROI.
– See more at: http://www.lifehealth.com/social-media-promotion/#sthash.1mo1quTE.dpuf