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Social Media: Look, We’re Doing It!

You can do just about anything online these days: shop for curtains; date people in other countries; video chat with elderly relatives; share business documents; read books; publish blogs; play games about birds, farms and jewels…

Yet, in an age when you can tweet back and forth with Donald Trump, many people have a hard time locating so much as an email address — let alone a simple Facebook account — for their local insurance agent or financial advisor. A 2012 LIMRA-McKinsey financial advisor survey found just about 15 percent of advisors use social media to promote their practice, source new prospects or engage with existing clients. That’s too bad for the 61 percent of consumers who, according to another LIMRA study, go online to research individual insurance or annuity products.

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