The 4th annual Social Media Conference for Financial Services held in Boston, Mass., hosted by LIMRA and LOMA, was jam packed with experts from within and out of the industry, including speakers from Twitter, Facebook, LinkedIn and Google.
Here are some of the best pieces of advice shared from nine presenters:
John Ploumitsakos, director of online sales at Twitter, shared that their research shows that brand favorability increases while tweeting in the moment. “Key ‘now’ moments can be planned,” said Ploumitsakos. He encouraged the attendees to think of possible outcomes and prepare for them. For example, in a game, one of two teams is going to win and one is going to lose.