Robo Takeover of Advice Industry Is a Myth, Morgan Stanley Tech Exec Says

Morgan Stanley (MS) Chief Digital Officer Naureen Hassan says the key challenge for broker-dealers and other financial firms is meeting the expectations of both advisors and clients – not competing with robo offerings.

“The financial technology revolution … is a myth. It’s just another step in the continual evolution” of the business, Hassan explained at Hearsay Social’s annual Innovation Summit in San Francisco on Thursday.