Raymond James Financial announced today that it has partnered with Hearsay Social to help its advisors continue building customer relationships through social media.
Hearsay Social’s platform helps keep advisors compliant when they are engaging clients on social media sites. Advisors have both access to a library of pre-approved content as well as the ability to post original messages using Hearsay’s compliance review and posting process. Hearsay Social currently works with LinkedIn, Facebook and Twitter, and Google+ is being evaluated for inclusion in the near future.
Raymond James first launched social media marketing and compliance tools for its financial advisors in November 2011. Its advisors’ use of the tools has grown steadily over the past 20 months, according to the St. Petersburg, Fla.-based firm; over 2,000 of its almost 6,000 North American advisors now use them.
“Social media engagement is becoming critical to helping advisors manage and build their brands and support their client and prospective client communications,” says Mike White, chief marketing officer at Raymond James. “Hearsay Social’s platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms.”