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Raymond James Keeps Up Social Media Push

Nearly two-thirds of Raymond James (RJF) advisors are actively using social media, according to Chief Marketing Officer Mike White. The firm’s challenge now is to get the remaining one-third on board and the rest to embrace Twitter, Facebook and LinkedIn with even more gusto.

“We are in the middle of a learning-curve lifecycle,” said White, in an interview Tuesday during the independent channel’s national conference in Las Vegas. For the process, advisor go through compliance training, review best practices “and then they grow [their social media presence] from there.”

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