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Q&A: The Face of New York Life’s Social Strategy

Many life insurance companies see social media in tight alignment with their brand positioning, and New York Life is no different: The company has made a big push into social media with its Keep Good Going campaign that has yielded it 100,000 Twitter followers — tops in the life insurance industry, it claims. Head of social media Dipayan Gupta chatted with Insurance & Technology about the insurer’s social strategy and just what it plans to do with all those followers.

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