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Penn Mutual Extols Benefits of Social Media

Penn Mutual Life Insurance said Thursday that it had hit an important milestone in its work with Hearsay Social, a provider of social-media platforms, which could serve as a case study in how financial firms can rapidly and comprehensively embrace new technology.

“We have a roughly 50% adoption rate of Hearsay Social among our registered reps, and that is great for us,” said Robert Bonsall, assistant vice president of interactive marketing at Penn Mutual, in an interview. “We’ve been really pushing it.”

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