SAN FRANCISCO – April 25, 2016 – The impact of social media on businesses today is as profound as the rise of Google 15 years ago. Yet many business leaders don’t fully grasp the enormous potential and consequence of Social Business and simply delegate online opportunities to digital and social media team within their companies.
They do so to their own detriment, says Silicon Valley entrepreneur and renowned thought leader Clara Shih. Social and digital transformation have become everyone’s job. Today’s leaders must personally grasp the tectonic changes arising from today’s social, always-connected customer, embrace digital at all levels of their organizations, and re-architect business practices and models accordingly.
In her new book, THE SOCIAL BUSINESS IMPERATIVE: Adapting Your Business Model to the Always-Connected Customer (Pearson/Prentice Hall; on sale April 25, 2016; $24.99), Shih identifies powerful new opportunities created by social media across the entire customer lifecycle and offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social media, mobile messaging apps, the Internet of Everything, and the collaborative economy.
As a tech entrepreneur, consultant, business leader, and bestselling author (The Facebook Era), Shih is a pioneer in the social media industry and is one of the foremost experts on social business. In this practical guide, she draws on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty. She distills the most effective and powerful strategies from her own experience and presents colorful and surprising anecdotes from organizations that have been there in case studies spanning multiple industries and companies from Wells Fargo to Warby Parker.
THE SOCIAL BUSINESS IMPERATIVE is a must-read for all professionals – from boards of directors and management teams to front-line sales managers, recruiting, IT, and compliance directors – who need to understand the digital transformation taking place not only in their own department, but in all areas of an organization. Only with this broader understanding can leaders then collaborate on delivering a cohesive customer experience – the key to staying relevant and staying in business.
The time for business leaders to pivot from old-school business models to brave-new-world digital opportunities is now. THE SOCIAL BUSINESS IMPERATIVE is the ultimate insider’s guide for this exciting, revolutionary era.
ABOUT THE AUTHOR:
Clara Shih is a Silicon Valley tech entrepreneur and bestselling author. She is founder and CEO of Hearsay Social, an enterprise software company whose predictive omnichannel marketing platform helps financial advisors engage clients across social, text message, email, and websites while complying with industry regulations. A pioneer in the social media industry, Clara developed Faceforce, the first social business application, in 2007 and subsequently authored the New York Times-featured bestseller, The Facebook Era (Addison-Wesley, 2011). Clara has been named one of Fortune’s “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology,” BusinessWeek’s “Top Young Entrepreneurs,” and both Fortune’s and Ad Age’s “40 Under 40.” She was also named a “Young Global Leader” by the World Economic Forum.
She is a member of the Starbucks board of directors and previously served in a variety of technical, product, and marketing roles at Google, Microsoft, and Salesforce.com. Clara holds a B.S. and M.S. in computer science from Stanford, as well as an M.S. in Internet studies from Oxford, where she studied as a United States Marshall Scholar.
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