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New Program Aims to Help Firms and Advisors Make the Most of Social Media

San Francisco-based Hearsay Social Inc. has launched a new program designed to provide personalized guidance to financial services firms and their financial advisors on how to propel their social media strategies.

The program, called the “social business maturity model,” is currently being rolled out now to Hearsay Social customers, including firms and advisors in Canada. It starts with an interactive interview process between Hearsay Social team members and executives at financial services firms to identify the strengths and weaknesses of their social media strategies. The goal of the program is to provide a roadmap to move those strategies ahead and have advisors’ own social networking efforts benefit from the process.

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