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Live from SXSW: Don’t Let Fear of Social Media Hold Your Business Back

Plenty of marketers are still struggling with executives, attorneys and others in their companies whose fear of social media has them pushing hard to avoid using it for business purposes — even now that its demonstrated its staying power and shown itself to be more than a passing fad.

Several of those marketers stood up to share their frustrations with the situation at the “Say Goodbye to Corporate Marketing as You Know It” session at SXSW Interactive on Sunday, whereHearsay Social co-founder and CEO Clara Shih and Wells FargoSenior Vice President of Social Media Renee Brown explained how social media is changing marketing and why.

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