Life Events a Key Trigger for Social Media Selling

The No. 1 reason consumers shop for life insurance? According to LIMRA, 41 percent cite a life event.

Having a child, getting married, starting a new job or being promoted, buying a new house, getting divorced, the death of a loved one or even surviving an accident. These are the types of life events that most frequently trigger a newfound willingness to buy life insurance. They are also the types of events that are now most frequently discovered via social media. Gone are the days of scanning the newspaper to see who got married or had a baby. Now it’s Facebook, LinkedIn, Twitter, Google + or Instagram where word spreads.