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Lessons on Building Your Brand with Social Media

We all know the risks associated with technology and, more specifically, social media in the workplace.

Photos of CEOs in compromising situations. Videos posted to Facebooks of employees in company attire behaving badly. Bomb threats linked with executives inadvertently sharing confidential travel details on Twitter. I’ve also seen cases—more than you might think—of workplaces becoming casualties of bad breakups, a disgruntled half of a couple circulating inappropriate content among co-workers, typically through a smartphone contact list.

So how do you ensure that all social media content related to your company or product is on-brand?

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