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Innovation from Hearsay Social Transforms Selling in the Social Era

Hearsay Social Unveils Next Generation of Social Sales Platform, Empowering Sales Representatives to Prospect, Retain, and Expand Customers on Facebook, LinkedIn, and Other Popular Social Networks

May 6, 2013 — San Francisco, CA — Hearsay Social today unveiled the next generation of its innovative social sales platform, already empowering tens of thousands of sales representatives to move beyond yesterday’s sales tactics and successfully adapt to the era of social selling. With new capabilities targeted at sales representatives and a new solution for brand marketing teams, Hearsay Social now provides the only platform dedicated to social selling success across regulated enterprises.

Using Hearsay Social’s software solution, salespeople can hear and respond to everything prospects and customers are saying on top social networks, including Facebook, LinkedIn, and Twitter. With new capabilities developed specifically for sales representatives, such as alerts for important events, activity feeds, improved calendaring, and a robust mobile experience, Hearsay Social enables salespeople to effectively attract prospects, retain customers, and expand business via social media.

Hearsay Social today also launched the Hearsay Social Brand Solution, extending the valuable Hearsay Social capabilities that marketers are familiar with, to now support complex marketing team workflows and high-volume social media interaction. With this sophisticated new solution, brand marketing teams can even more effectively plan, publish, and measure messages across all social channels using the same enterprise platform already deployed across their field and compliance teams.

In support of global organizations, the entire Hearsay Social platform is also now available in multiple languages including German, French, French-Canadian, and Spanish.

Commissioned Forrester Study and Webinar featuring Forrester

Hearsay Social today published “The Future of Social Selling,” a study conducted by Forrester Consulting and commissioned by Hearsay Social, recognizing the value of social media in every stage of the sales cycle. In the study, Forrester finds that social selling platforms not only help sales professionals manage content on their social networks and within compliance, but also connect with potential prospects and current customers.

A webinar discussing the findings, “Selling in the Social Era,” will take place on Monday 5/6 at 11 AM PT (register here) featuring participation from Forrester analyst Zachary Reiss-Davis; Hearsay Social CEO Clara Shih; Cathy Price, VP of Digital Marketing, Wells Fargo Home Mortgage; and Bucky Wright, senior executive director for AXA Equitable Life Insurance Company and chairman of AXA Advisors, LLC.

To learn more, download the complete study on social selling.

Comments on the News

“Social media has created an evolutionary sales opportunity,” said Bucky Wright, Chairman and Chief Sales Officer of AXA Advisors. “Within a regulatory framework, this platform enables our advisors to build a strong social media presence, allowing them to strengthen their client relationships and connect with their communities.”

“With the Hearsay Social platform, our local agents and marketing team are building more and stronger relationships with our members,” said Chris Cotton, Marketing Director at Nationwide Insurance. “Hearsay Social is the hub for social media activity across our organization, making it easy for us to operate efficiently, enable social selling, and meet compliance requirements.”

“Social media helps Sun Life Financial build stronger relationships with our clients,” said Michelle Smyth, Director, Social Media for Sun Life Financial. “With the Brand Solution from Hearsay Social, our marketing teams can effectively plan, deploy and measure our messages across multiple social channels simultaneously, while meeting the regulatory requirements for our industry.”

“The future of selling is social,” said Clara Shih, CEO and founder of Hearsay Social. “There is an enormous opportunity for sales leaders to help reps sell in the new way that customers want to buy, drive sales productivity through the roof, and help organizations stay relevant and competitive in the social era. Hearsay Social is excited to offer the only platform focused on social sales success for the enterprise.”

About Hearsay Social

Hearsay Social empowers global sales forces to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution enables sales representatives to quickly and easily move beyond yesterday’s sales tactics and adopt today’s leading social-selling techniques. The Hearsay Social platform boosts sales productivity and incorporates best practices while ensuring brand integrity and compliance for even the most regulated industries. Tens of thousands of salespeople worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, and Twitter.

Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.

Hearsay Social Blog:
Twitter: @HearsaySocial


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