In 2015 the notion that businesses should engage their customers on social media is old hat. Everyone knows that. Duh.
But in 2007, it was revolutionary enough to get you a book deal.
Which is what happened to Clara Shih.
The young entrepreneur had spent 2007 coding an app called Faceforce, which enabled Facebook users to integrate their Salesforce.com profiles into their social graphs. There was nothing like it out there, and it went viral.
Forrester credited it with “kickstarting the social business movement”, and shortly after Shih was approached by a publisher to write a book on the subject.
The resultant text, The Facebook Era, was similarly successful. It was translated into nine languages, and was even picked up by Harvard Business School to be used as a marketing textbook.