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How Mature Is Your Firm’s Social Media Strategy?

Hearsay Social says many financial services firms need to grow up, in a matter of speaking, to boost their business impact via Facebook, LinkedIn and Twitter. Early Wednesday, it launched a benchmarking tool that can be used to guide firms to make such improvements: the Social Business Maturity Model.

“This gives organizations the opportunity … to assess how they are doing at enabling advisors and other professionals in their buildout of a social media program and at delivering value within the social-media framework,” said Abhay Rajaram, vice president of global customer success, in an interview with ThinkAdvisor. “It’s an objective way to benchmark [your organization] and see how it compare with others in the industry.”

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