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How a Social-Media Startup Balances Agility with History and Tradition

Two years later, Shih admits she’s not so systematic as to designate a specific day each month, but still contends, “it is very important to seek that out and get ideas from other places.”

In her role at Hearsay, a software company that helps financial services and insurance firms manage and measure their social media presence, she’s got plenty of opportunity. Shih estimates she’s on the road about 60 percent of the time, checking with existing and prospective clients from Cedar Rapids, Iowa to Paris, France. “The nature of my job is to connect and to evangelize,” she says. So far, her globetrotting has elevated Hearsay Social’s presence within its niche market, doubling the number of customers between 2012-2013 and bringing in a total of $51 million in funding.

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