How effectively are you using social media to connect with prospects? Which content strategies are best suited to Twitter, Google+, Facebook and LinkedIn? Are you overlooking best practices that might help you better achieve client acquisition and retention goals while also minimizing the time you spend on social networks?
If you’re at a loss for answers, fear not. Hearsay Social, a provider of social media marketing software for agents and advisors, unveiled a new consulting service at the 2015 Social Media Conference for Financial Services in San Francisco last week to you help you evaluate your social media strategy. To learn more about the program, LifeHealthPro Senior Editor Warren S. Hersch interviewed Abhay Rajaram, Hearsay Social’s vice president of global customer success. The following are excerpts.