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Hearsay Systems Names Software Industry Veteran Donna Prlich Chief Business Officer

November 7, 2018

Outcome-driven data and analytics leader joins visionary fintech company to empower advisors now and in the future

Prlich brings a wealth of experience in delivering industry-leading products and solutions to market that capitalize on big data and analytics, to solve key customer pain points. At Hearsay Systems, Prlich will be responsible for global strategic business initiatives, marketing, partnerships, as well as the company's flagship Hearsay Social business.
Hearsay Systems names Donna Prlich as Chief Business Officer

SAN FRANCISCO, CA, Nov. 07, 2018 – Hearsay Systems, leader in social selling and provider of the Hearsay Advisor Cloud for the financial services industry, today announced the appointment of Donna Prlich as Chief Business Officer. Prlich brings a wealth of experience in delivering industry-leading products and solutions to market that capitalize on big data and analytics, to solve key customer pain points. At Hearsay Systems, Prlich will be responsible for global strategic business initiatives, marketing, partnerships, as well as the company’s flagship Hearsay Social business.

“Anyone who meets Donna immediately understands the value she adds,” said Clara Shih, Hearsay CEO and founder. “She has an admirable grasp of data, analytics, and customers, and is an incredible leader. I’m thrilled to welcome her to the Hearsay executive team. She will play a critical role leading our team internally as well as our working closely with our customers to deliver on the immense data and digital Advisor Actions opportunity before us.”

Prlich comes to Hearsay from Pentaho (part of Hitachi Group), where she most recently led the data integration and analytics product portfolio as Chief Product Officer. Prlich started her Pentaho tenure building the product and solutions marketing team as the company transitioned from providing open-source business intelligence (BI) tools to the middle market to a big data integration and analytics leader serving large enterprises. Among other accomplishments, Prlich led a cross-departmental team to deliver an early-in-market and highly successful “Big Data Blueprints” concept, ultimately leading to one of the big data industry’s largest acquisitions of Pentaho by Hitachi Data Systems in 2015.

“Hearsay is a visionary company, building an entirely new category at the intersection of data analytics and deep industry workflows on emerging consumer technologies like mobile and social,” said Ms. Prlich, new Chief Business Officer of Hearsay Systems. “Hearsay is playing a transformational role for advisors and the industry. I’m thrilled to join this outstanding team at this pivotal moment and excited to lead the company in defining a new industry norm while scaling to deliver solutions for the future.”

Prior to Pentaho, Prlich held roles at Karmasphere, one of the first big data analytics players, Actuate, and at Sun Microsystems. Prlich holds a B.A. in social sciences from the University of California, Berkeley.

Look for Prlich to share her insights on the Hearsay blog.

ABOUT HEARSAY SYSTEMS

Hearsay Systems offers the Hearsay Advisor Cloud for financial services, digitizing painful manual processes and freeing up advisors to provide proactive, timely service for clients.

Hearsay’s pre-built industry workflows for insurance and wealth management provides one-click actionable suggestions for advisors to engage with clients efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Built for the enterprise, Hearsay Systems connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform.

Hearsay Systems is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with locations throughout North America, Europe and Asia. Connect on FacebookTwitterLinkedIn and the Hearsay blog.

 

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