[:en]Alliance will unlock actionable insights for financial advisors based on industry-specific data and workflows
ORLANDO, FLA., Sept. 26, 2017 – Hearsay Systems, provider of Advisor Cloud solutions for the financial services industry, announced today at Microsoft Envision a strategic alliance with Microsoft to help financial services firms empower their advisors to be both high-tech and high-touch at scale in the digital age.
Hearsay technology will be demonstrated in the Microsoft Envision featured session, hosted by Alysa Taylor, general manager, business applications and industry, Microsoft Corp., titled Transforming Line of Business with Modern Applications.
Hearsay and Microsoft will focus on addressing the specific challenges faced by financial institutions, including the need for compliant advisor-client engagement technology that will enable advisors to better manage client relationships and grow business. The alliance will bring together the data-driven relationship insights from Microsoft Dynamics 365 with the financial industry-specific workflows, data and compliance capabilities from Hearsay, allowing advisors to more effectively acquire, convert and deepen client relationships.
“Advisors, agents and bankers are on the front lines of the digital transformation journey for financial institutions. But regulatory compliance rules can present challenges, which restrict advisors and bankers from using basic engagement channels that today’s digital-first consumer expect and demand,” said Clara Shih, founder and CEO of Hearsay. “We’re thrilled to partner with Microsoft to help institutions break down traditional organizational silos and empower the advisor across the client lifecycle – from awareness and initial engagement to service, retention and referrals, with the ability to utilize relationship-deepening, one-to-one digital communication tools like texting, email and instant messages.”
Joint customers of both companies will be able to capture client relationship data at the advisor level and recommend contextual, personalized next-best actions for their advisors, all while helping them compliantly engage with their contacts via modern digital channels such as social media, text messaging and email – ultimately overcoming some of the largest challenges facing the industry.
For example, a client updating her employer on LinkedIn would trigger Hearsay to prompt her financial advisor to pull up the client’s Dynamics 365 contact record and suggest that the advisor reach out with a pre-written congratulatory message via text. Once this action is taken, Hearsay would recommend the advisor to follow up a week later with a pre-suggested email in Microsoft Outlook to discuss a 401(k) retirement savings plan rollover, since job changes are often the only times people consider a rollover. All advisor-client communications would run through Hearsay’s supervision and compliance platform, ensuring adherence to a firm’s compliance policies.
“We are excited to bring together Hearsay Systems’ technology and extensive financial services expertise with our Dynamics 365 customer engagement platform,” said Alysa Taylor, general manager, Microsoft business applications group. “Hearsay brings financial services-specific workflows, data and compliance capabilities that provide an industry-focused addition to our existing Microsoft Dynamics 365 offerings for sales and support teams, including our Relationship Sales solution, and will ensure that financial services organizations can give their sales and support teams an application that meets their unique needs.”
Hearsay Systems offers leading Advisor Cloud solutions for financial services, empowering advisors to efficiently and compliantly use social media, websites, text and email to engage with customers, build stronger relationships and grow their business. Its prescriptive technology processes and prioritizes data from across digital channels and data systems, providing actionable suggestions for advisors on how they should engage with customers next. Built for the enterprise, Hearsay connects these advisor-client interactions and data to corporate CRM systems and digital marketing programs, and provides efficient compliance supervision and review workflows – all on a secure, enterprise-ready platform.
Hearsay is used by more than 150,000 advisors and agents at the world’s largest financial services and insurance firms. The company is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. Connect on Facebook, Twitter, LinkedIn and the Hearsay blog.