There’s no shortage of social marketing solutions for the enterprise and the SMB alike. In fact, a year or two ago it felt like we were in the midst of a social marketing baby boom of sorts. Everyone had a way for you to easily and quickly connect with your customers/users through social media. Hearsay Social has been pretty unique on that front for its method of turning employees into brand ambassadors. Now the company is pushing out a new solution for sales professionals.
Hearsay’s new social selling platform is designed for sales professionals who need an easier way to stay connected with customers throughout the customer life cycle, but who can’t necessarily use social marketing solutions. The software uses natural language processing to alert a sales professional to a new event—like a customer’s wedding or upcoming move—so that the sales professional can comment on the activity or send a message. The new platform allows those in sales to listen in on their customers’ conversations across Facebook, LinkedIn, and Twitter.