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Hearsay Social Supports Allstate’s Social Media Program

Leading Insurance Provider Selects Hearsay Social for Social Sales and Marketing on Facebook, LinkedIn, and Twitter

September 10, 2012 — San Francisco, CA —Hearsay Social, provider of the leading enterprise social sales and marketing platform, today announced that Allstate Insurance Company has selected Hearsay Social to support its social media strategy and local agents in their use of social media.

Allstate has chosen Hearsay Social to enable agents to continue to share useful information on social networks and assist in building relationships in their local communities. Hearsay Social enables enterprises such as Allstate to engage with their customers via social media at every level of the organization.

Consumers use social media to connect with people and organizations that matter most to them,” said Bob Wasserman, senior vice president of e-Business at Allstate. “The relationship with Hearsay Social will help our Allstate Agents continue to connect digitally with people in their local communities and provide a useful tool to communicate with their customers.”

Allstate is taking full advantage of the award-winning Hearsay Social platform for brand protection as well as business results across every major social network at every level of the organization, from the corporate brand to local agents. Hearsay Social will be rolling out to all U.S.-based Allstate agency locations to help them deepen customer relationships across LinkedIn, Facebook, and Twitter.

“We are delighted to be selected by Allstate to support their social sales and marketing efforts,” said Hearsay Social CEO Clara Shih. “Allstate is at the leading edge of innovation, using social media to deepen their customer relationships and enable their agents to leverage social networks.”

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog:
Twitter: @HearsaySocial

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer. Widely known through the “You’re In Good Hands With Allstate®” slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

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