The rise of social media over the last decade has given companies, both large and small, a new way to get into the minds of their customers. To find out what they like, and what they are talking about, and then leverage that into higher sales.
One company that has been on the forefront of that movement has been enterprise social sales platform Hearsay Social, and now the company has raised a new $30 million Series C round of funding, the company revealed Thursday.
The round was led by existing investors, Sequoia Capital and NEA. The company had previously raised a $3 million Series A in February 2011, and an $18 million Series B in July of 2011. This latest funding brings the total raised to $51 million.