Leading Financial Services Firm Selects Hearsay Social to Achieve Social Marketing Success and Regulatory Compliance on Facebook, LinkedIn, Twitter, and Google+
March 27, 2012 — San Francisco, CA — Ziegler, a specialty investment bank, and Hearsay Social, provider of the leading enterprise social marketing platform, today announced that Ziegler has selected Hearsay Social to power their regulatory compliance and social marketing success and to enable its associates to build relationships and share information on social networks. Hearsay Social powers social marketing and social compliance for more than 50% of the top Financial Services and Insurance companies on LinkedIn, Facebook, Twitter, and Google+.
Ziegler is a specialty investment bank with unique expertise in complex credit structures and advisory services. Nationally, Ziegler is ranked as one of the leading investment banking firms in its specialty sectors of healthcare, senior living, religion and education finance, as well as corporate finance and FHA/HUD.
“We selected Hearsay Social after a rigorous selection process, and they are clearly the leader in ease-of use, compliance, and social marketing for financial services,” said Anita Heisl, vice president of practice development at Ziegler.
Ziegler is taking full advantage of the award-winning Hearsay Social platform for brand and regulatory protection as well as business results across every major social network at every level of the organization, from the corporate brand to regional managers to local representatives. Hearsay Social will be rolling out to all Ziegler associates to help them deepen client relationships across Facebook, LinkedIn, Twitter, and Google+.
“We are delighted to be selected by Ziegler to power their social marketing success and regulatory compliance,” said Clara Shih, CEO of Hearsay Social. “Ziegler is clearly a leader in adopting social media to deepen their client relationships.”
About the Hearsay Social Platform
The Hearsay Social platform delivers enterprise-class scale, reliability, security, and complete compliance for enterprises on social media. Today, tens of thousands of advisors, agents, local representatives, and franchisees rely on the Hearsay Social platform to engage in compliant social conversations with over five million customers. The Hearsay Social platform is the only comprehensive platform that both protects and empowers on every social network and at every level of the organization, from firm to business unit to individual employee.
● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Enterprise Architecture including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
● Hearsay Social Campaign Management and Page Management now includes Hearsay Social for Facebook Pages Brand Timeline for scheduling and publishing posts and cover photos, pinning and starring, and distributing campaigns across firm, business unit, and individual employee profiles, business pages, and timelines.
● Hearsay Social CRM for deepening customer relationships.
● Hearsay Social Analytics to roll-up metrics on social media profiles across the company.
About Hearsay Social
The world’s largest companies, including State Farm, Farmers Insurance Group, Northwestern Mutual, 24 Hour Fitness, and Orchard Supply Hardware, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.
The Ziegler Companies, Inc. (PINKSHEETS: ZGCO) together with its affiliates (Ziegler) is a specialty investment bank with unique expertise in complex credit structures and advisory services. Nationally, Ziegler is ranked as one of the leading investment banking firms in its specialty sectors of healthcare, senior living, religion and education finance, as well as corporate finance and FHA/HUD. Headquartered in Chicago, IL with regional and branch offices throughout the U.S., Ziegler creates tailored financial solutions including bond financing, advisory, private placement, seed capital, M&A, risk and asset management. Ziegler serves institutional and individual investors through its wealth management and capital markets distribution channels.