Leading Health and Wellness Consumer Products Company Selects Hearsay Social to Achieve Social Sales and Marketing Success on Facebook, LinkedIn, Twitter, and Google+
October 9, 2012 — San Francisco, CA — Shaklee Corporation, a leading provider of natural nutrition, personal care, and environmentally friendly home care products, and Hearsay Social, provider of the leading social sales and marketing platform, today announced that Shaklee has selected Hearsay Social to power their social sales and marketing success.
Shaklee has chosen Hearsay Social to enable thousands of its distributors to build relationships, share health and beauty information, and evangelize their products and health philosophies on social networks. Hearsay Social enables enterprises such as Shaklee to engage with their customers via social media at every level of the organization–from brand to region to local stores, agents, or employees.
Founded in 1956, Shaklee Corporation is the leading natural nutrition company in the United States. Consumers access Shaklee products through independent Shaklee distributors in the U.S. and Canada. In addition to those traditional channels, Shaklee distributors will now engage with its customers and prospects through local social media accounts operated by the individual distributors.
“We selected Hearsay Social to bring our selling process and our distributed sales force into the social era,” said Shaklee CMO Brad Harrington. “Our distributors’ feedback has been very positive, and we plan to use Hearsay Social to provide our customers with superior service and engagement.”
“I strongly believe that, through our network of educators and business leaders, we can empower people to live healthier lives while taking care of their families and the planet. One of the ways we will empower our distributors to share this message is through social media.”
Shaklee is taking full advantage of the award-winning Hearsay Social platform for brand protection as well as business results across every major social network at every level of the organization, from the corporate brand to local distributors.
“We couldn’t be happier to power Shaklee’s direct selling force on social media,” said Hearsay Social CEO Clara Shih. “Shaklee stands out as an innovative organization in adopting social sales and marketing to deepen their customer relationships.”
About the Hearsay Social Platform
For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.
● Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.
● Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.
● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
About Hearsay Social
The world’s largest companies, including AXA Equitable, Northwestern Mutual, Thrivent Financial, Farmers Insurance Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York, Chicago, London, and Zurich.
Founded 56 years ago, Shaklee has been a leading provider of premium quality, natural nutrition, and personal care products, environmentally-friendly household products. In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net zero impact on the environment. With a robust product portfolio, including more than 50 patents and patents pending worldwide, Shaklee has more than 750,000 Members and Distributors worldwide and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, Indonesia, and China. The company is based in Pleasanton, Calif. For more information, visit www.shaklee.com.