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Hearsay Social Powers Primerica on Social Media

Leading Financial Services Marketing Company Selects Hearsay Social to Achieve Social Sales and Marketing Success on Facebook, LinkedIn, Twitter, Google+, and Foursquare

September 10, 2012 — San Francisco, CA — Primerica (NYSE: PRI), the largest independent financial services marketing company in North America, and Hearsay Social, provider of social sales and marketing software for the enterprise, today announced that Primerica has selected Hearsay Social to power their social networking activities.

Primerica has chosen Hearsay Social to enable its full-time representatives to build relationships and share information on social networks, while maintaining compliance with relevant regulatory requirements. Hearsay Social will enable Primerica’s representatives to engage with their online network of contact via social media, while allowing the company to present a unified brand to the public.

Primerica has the largest sales force in the insurance industry with approximately 90,000 licensed representatives throughout North America.

“During the selection process, we looked at four solutions and found Hearsay Social to have the greatest marketing functionality, combined with a robust compliance platform,” said Chess Britt, Executive Vice President and Chief Marketing Officer of Primerica.

Given the scale of Primerica’s long-term vision for social, Chief Information Officer David Wade realized that Hearsay Social’s API-based architecture was the best possible choice:

“With our independent agent model, we determined very early on that the API-based solution was the only way to go. Single sign-on and the ability to integrate social data with Autonomy, LDAP, and our CRM system were also very important to us from an IT perspective.”

Primerica will be rolling out Hearsay Social to its 4,000 full-time representatives over the coming months, taking full advantage of the award-winning Hearsay Social platform for regulatory and brand protection as well as enhancing their representatives’ presence across every major social network.

“We are delighted to be selected by Primerica to enable their success across social media platforms,” said Hearsay Social CEO Clara Shih. “Primerica is an industry leader and a perfect example of how the financial services industry is leading the way in adopting social media to enhance brand recognition.”

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including AXA Equitable, Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog:
Twitter: @HearsaySocial

About Primerica

Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing the company’s financial products. We insure more than 4.3 million lives and approximately 2 million clients maintain investment accounts with us. Primerica is a member of the Russell 2000 stock index and is traded on The New York Stock Exchange under the symbol “PRI.”


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