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Hearsay Social Powers COUNTRY Financial® on Social Media Pilot

Leading Insurance and Financial Services Provider Selects Hearsay Social to Achieve Social Sales, Marketing, and Compliance Success on Facebook, LinkedIn, Twitter, and Google+

September 10, 2012 — San Francisco, CA — COUNTRY Financial®, a Fortune 1000 group of insurance and financial services companies, and Hearsay Social, provider of the leading social sales and marketing platform, today announced their partnership in a pilot program to use Hearsay Social as a social media sales and marketing tool.

COUNTRY Financial® chose Hearsay Social to empower a pilot group of financial representatives to build relationships and share information on social networks. Hearsay Social enables enterprises such as COUNTRY® to engage with their customers via social media.

“We have already enjoyed several social media successes with more than 100,000 followers of our company blog,, and our Road Trips and Guitar Picks concert series on Facebook.  Those experiences tell us our clients are savvy and connected,” said Doyle Williams, COUNTRY® Chief Marketing Officer. “We want to serve our clients wherever they are. We can help ensure compliance in that effort as we include our financial representatives in the next stage of developing our social media program for clients through a pilot program with Hearsay Social.”

Represented by more than 2,000 financial representatives, the COUNTRY® group of companies ranks 645 on the Fortune 1000 list with $3.2 billion in revenue. The companies offer a full range of insurance and financial services from auto, home, and life insurance to retirement planning services, investment management and annuities.

“We are delighted to be selected by COUNTRY to power their social marketing success,” said Hearsay Social CEO Clara Shih. “COUNTRY is demonstrating its thought leadership and dedication to making their representatives successful with this decision.”

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including AXA Equitable, Northwestern Mutual, Thrivent Financial, Farmers Insurance Group use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog:
Twitter: @HearsaySocial

About COUNTRY Financial®

COUNTRY Financial®, a group of insurance and financial services companies founded in 1925, ranks 645 on the Fortune 1000 list. COUNTRY® offers a full range of insurance and financial services from auto, home and life insurance to retirement planning services, investment management and annuities. COUNTRY® has more than 2,000 financial representatives serving clients in 17 states including: Alabama, Alaska, Arizona, Colorado, Georgia, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, North Dakota, Oklahoma, Oregon, Tennessee, Washington and Wisconsin.

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