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Hearsay Social Powers Academy Mortgage on Social Media

Leading Independent Lender Selects Hearsay Social to Achieve Social Sales and Marketing Success on Facebook, LinkedIn, Twitter, Google+, and Foursquare

January 21, 2013 — San Francisco, CA — Academy Mortgage, a leading provider of mortgage services in the U.S., and Hearsay Social®, provider of the world’s most trusted social sales and marketing platform, today announced that Academy Mortgage has selected Hearsay Social to power their social sales and marketing success.

Academy Mortgage has chosen Hearsay Social to enable hundreds of its loan officers to build relationships and educate their customers on mortgage products and options. Hearsay Social enables enterprises such as Academy Mortgage to engage with their customers via social media at every level of the organization–from brand to region to local stores, agents, or employees.

Headquartered in Salt Lake City, Academy Mortgage is a leading provider of mortgage services and direct lending in the United States. As one of the nation’s most respected lenders, the entire professional mortgage team can now continue to maximize savings, value, and wealth for each and every client, while curtailing risk, by engaging with clients through local social media accounts powered by Hearsay Social.

We selected Hearsay Social to bring our selling process and our distributed sales force into the social era,” said Mike Jensen, Chief Marketing Officer at Academy Mortgage. “Academy Mortgage loan officers look forward to using Hearsay Social to provide our customers with exceptional customer service and engagement.”

Academy Mortgage is taking full advantage of the award-winning Hearsay Social platform for brand protection as well as business results across every major social network at every level of the organization, from the corporate brand to local loan officers.

“We’re so excited to power Academy Mortgage on social media,” said Hearsay Social CEO Clara Shih. “Academy Mortgage is leading the industry in adopting social sales and marketing to deepen their customer relationships.”

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Compliance Module for regulatory compliance infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, Farmers Insurance Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Boston, Atlanta, Austin, London, and Paris.

Hearsay Social Blog:
Twitter: @HearsaySocial

About Academy Mortgage

Since 1988 Academy Mortgage has provided exceptional service and the best solutions and tools to help individuals and families achieve successful homeownership. The company is recognized and respected nationwide for its unwavering commitment to responsible lending, especially in today’s rapidly changing economy. Academy Mortgage was recently ranked #1 Independent Purchase Lender in the United States.

Academy Mortgage is headquartered in Salt Lake City, Utah; has 122+ branches across the country; and is licensed to process loans in 40 states. For more information, please visit


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