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Hearsay Social Partners with Distribion for Content Exchange

Multichannel Social Sales and Marketing Success Achieved With Hearsay Social and Distribion Partnership

August 22, 2012 — San Francisco, CA — Hearsay Social, provider of social sales and marketing software for the enterprise, and Distribion, Inc., a leading provider of on demand, Web-based multi-channel marketing automation software, today announced a partnership to help top companies distribute powerful sales and marketing content in industries such as financial services and insurance.

The Distribion marketing automation solution provides corporate marketers and local sales agents within regulated industries an effortless way to access an on-demand, Web-based platform that generates branded, pre-approved, compliant-controlled marketing content that can be leveraged and distributed over multiple channels. As part of its new partnership with Hearsay Social, Distribion is enabling marketers to gain additional insight from campaign content published to social networks like Facebook, LinkedIn, Twitter, Google+, and foursquare.

“We chose to partner with Hearsay Social because it is leading the way in providing social sales and marketing success for the insurance and financial services industries,” said Tim Storer, CEO of Distribion. “Elegantly integrated into our platform, Hearsay Social will empower our clients to improve their own customer reach and increase revenue through social media.”

In addition to integrating with Distribion’s own solution, Hearsay Social will likewise be adding Distribion as a content partner for Hearsay Social Content Exchange, a content curation platform that allows marketers and salespeople to easily discover, curate, and post engaging updates to their profiles across all the major social networks. Distribion is the latest partner to join in supporting the Hearsay Social Content Exchange, which already includes premium content from media leaders Demand Media, Tribune Media Services, and Thomson Reuters.

“We are excited to be partnering with Distribion to make it even easier for multichannel marketers to connect with their audiences on social media,” said Hearsay Social CEO Clara Shih. “Distribion, along with our other Content Exchange partners, is leading the way in helping us power the insurance and financial services industries on social.”

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog:
Twitter: @HearsaySocial

About Distribion

Distribion offers the only proven marketing automation and sales enablement solution built for marketing organizations in regulated industries. Distribion’s on-demand, web-based, marketing platform allows users to generate branded, pre-approved materials, and distribute marketing campaigns across multiple distribution channels at once with the click of a button. Companies who use the Distribion approach to marketing automation are able to gain a competitive edge and sell more. Distribion is proud to be a 2012 Strategic Partner of LIMRA, the leading global insurance marketing and research association.

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