Skip to content

Hearsay Social Powers Pacific Union International on Social Media

Leading Luxury Real Estate Brand Selects Hearsay Social to Achieve Social Marketing Success on Facebook, LinkedIn, Twitter, and Google+

August 9, 2012 — San Francisco, CA — Pacific Union International, the leading luxury real-estate brand in the San Francisco Bay Area, and Hearsay Social, provider of social sales and marketing software for the enterprise, today announced that Pacific Union International has selected Hearsay Social to power its social sales and marketing success.

Pacific Union International has chosen Hearsay Social to enable its real estate professionals to build relationships and share information on social networks. Hearsay Social enables enterprises such as Pacific Union International to engage with their customers via social media at every level of the organization–from brand to region to local stores, agents, or employees.

With 22 offices in the San Francisco Bay Area, more than any other independent real-estate firm, Pacific Union International offers a full range of personal and commercial real-estate services, including buying, selling, and relocation.

“We selected Hearsay Social because it is a clear leader in ease-of-use, brand monitoring, and social marketing for real estate,” said CC Holland, vice president of digital media and content for Pacific Union International. “Our more immediate goal in using social media is to empower our real estate professionals to take their own social marketing to another level, and Hearsay Social offers the easiest and most elegant way to do just that.”

Pacific Union International is taking full advantage of the award-winning Hearsay Social platform for brand protection as well as business results across every major social network at every level of the organization, from the corporate brand to local real estate professionals. Hearsay Social will be implemented across all Pacific Union International’s regions to help them deepen customer relationships across Facebook, LinkedIn, Twitter, and Google+.

“We are delighted to be selected by Pacific Union International to power their social marketing success,” said Hearsay Social CEO Clara Shih. “Pacific Union International is clearly a leader in adopting social media to deepen their customer relationships.”

To watch how Pacific Union is using Hearsay Social to be successful on social media, visit or read about the announcement on the Hearsay Social Blog.

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social Blog:
Twitter: @HearsaySocial

About Pacific Union International 

Pacific Union International is the San Francisco Bay Area’s premier luxury real estate brand operating in seven regions, including the East Bay, Contra Costa, Marin, Napa, San Francisco, Sonoma, and Lake Tahoe.

With 22 offices in the Greater Bay Area – more than any other independent real-estate firm – Pacific Union offers a full range of personal and commercial real-estate services, including buying, selling, and relocation.

Locally owned, Pacific Union’s leadership operates with an entrepreneurial mindset and unwavering commitment to deliver exceptional service and expertise to ensure deep, long-standing client and agent relationships.

For more information, please visit us at, get our real estate news and insights at, or find us on Facebook ( and Twitter (@pacunion).


WordPress Hero

Visit the Resource Center

Download White Paper, Infographics, Industry Reports and More…

Visit Resources