Skip to content

Hearsay Social: How to Sell Using Social Media

There’s no shortage of opinions as to the connection between a company’s social media presence and its financial performance.

More than a few authors have written about the ways in which a corporate Facebook page, or a sales associate’s LinkedIn profile, can lead to ROI. Others have developed complex formulas to help companies determine the monetary value of a “Like” on Facebook or a “Follow” on Twitter.

Complicating things further, however, are the number of skeptics who see few links between a company’s social media profile and its balance sheets, pointing out that “Likes” on Facebook don’t necessarily translate to customer engagement or the sale of a product.

Clara Shih, CEO of Silicon Valley start-up Hearsay Social, says the real value of social media lies somewhere in the middle. A presence on “social,” as Shih calls it, can result in ROI— but you have to know how to make it personal, and how to use it to your advantage.

Visit the Resource Center

Download White Paper, Infographics, Industry Reports and More…

Visit Resources