Social media management software provider Hearsay Social has hired two former executives at two of the tech industry’s top companies. Announced today, Michael Lock, the founding executive of Google Enterprise, and Mark Gilbert, a product veteran at Microsoft, have signed on to help “bring social sales and marketing to the enterprise.”
Social media management for the enterprise
The creator of a social sales and market platform, Hearsay Social was co-founded by former Microsoft’er Steve Garrity and Clara Shih, who spent part of her career working at Salesforce.com, before penning a book called “The Facebook Era”. It specializes in technology to help companies become “regulatory compliant, build stronger customer relationships, and bolster brands across all the major social networks.” Users are be able to engage with communities across Facebook, LinkedIn, Twitter, Google+, and Foursquare.