Hearsay Social Founder: It’s a Huge Mistake for CEOs to Leave Social Media to Millennials

Clara Shih has 3 tips for tweeting from the C-suite

With Facebook’s launch of Oculus VR—which appeared in Best Buy stores earlier this month—it’s clear that “social” now means much more than ‘likes’ and retweets. As Facebook and other social network companies expand into everything from mobile messaging and payments to ‘buy’ buttons, wearables, and even the on-demand economy (think LinkedIn’s ProFinder), every phase of the customer journey—from discovery and research to validation, transacting, customer service, and even product or service consumption—is touched by social media.