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Hearsay Social for Foursquare Helps Global Brands Go Local

Hearsay Social Integrates with Leading Location-Based Mobile App to Power Local-Social Sales and Marketing Success for the Enterprise

August 3, 2012 San Francisco, CA Hearsay Social, provider of social sales and marketing software for the enterprise, and foursquare, the nation’s leading location-based mobile application with over 20 million members and 750,000 businesses worldwide, today announced that the Hearsay Social platform now offers support for foursquare check-ins, mayorship, tips, and more. Hearsay Social enables enterprises to engage with their customers via social media at every level of the organization–from brand to region to local stores, agents, or employees.

“We are delighted to partner with foursquare to power social marketing success for the world’s largest companies,” said Hearsay Social CEO Clara Shih. “Because foursquare is a leader in location-based check-ins, this new integration will allow our clients to further deepen their customer relationships across the enterprise.”

Hearsay Social for foursquare allows corporate brand marketers, regional managers, and local representatives to track check-ins to foursquare venues managed by the user. The manager can also see who is the mayor of the venue and when the mayorship changes. Finally, the Hearsay Social Compliance module has been updated to allow managers to see tips that have been attached to their venues and take appropriate action. Soon, managers will also have support for pushing special offers to foursquare users.

“We’re excited that Hearsay Social is helping social marketers get the most out of foursquare,” said Jake Furst, Business Development at foursquare. “By integrating with our API, Hearsay Social has made it easier for businesses to enjoy the many benefits of foursquare.”

Hearsay Social is the only social sales and marketing platform that provides business results across every major social network at every level of the organization, from brand to region to local stores, agents, or employees. In addition to foursquare, the Hearsay Social platform supports social sales and marketing success and regulatory compliance across Facebook, LinkedIn, Twitter, and Google+.

Read more about Hearsay Social for foursquare on the Hearsay Social blog.

About the Hearsay Social Platform

For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.

Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.

Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.

Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.

Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.

About Hearsay Social

The world’s largest companies, including Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.

Hearsay Social
Twitter: @HearsaySocial

About foursquare

Foursquare makes the real world easier to use by providing tools that help you keep up with friends, discover what’s nearby, save money, and unlock deals. Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion. For more information, check out

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