Hearsay Social Announces Seamless Support for New Facebook Page Redesign, Including Publishing to Brand Timeline, Analytics, Social CRM, and Compliance
Hearsay Social Publishes Free Guide for Marketers,“The New Facebook Pages Brand Timeline: Everything You Need to Know”
February 29, 2012 — New York, NY — Hearsay Social, provider of the leading enterprise social marketing platform, today announced Hearsay Social for Facebook Pages Brand Timeline, which delivers full integration and support for the new Facebook Page redesign launched today at fMC, the Facebook Marketing Conference in New York. All Hearsay Social customers can now tell their brand story with cover photos, pinning and starring of promotional content to their timeline, and corporate/local Facebook Page campaigns, all while ensuring brand protection and regulatory compliance.
Integrated into the Hearsay Social platform, Hearsay Social Campaign & Page Management now includes Hearsay Social for Facebook Pages Brand Timeline, providing a complete solution for marketers to execute and manage social campaigns. With this release, marketers can distribute posts, cover photos, apps, ads, and integrated campaigns to corporate pages, regional pages, and individual employee profiles and social pages. Marketers can easily manage thousands of apps and posts per day and offer engaging content to employees, stores, or branches.
“We are pleased to announce Hearsay Social for Facebook Pages Brand Timeline. Businesses have realized the power of social media, and the combination of Facebook Pages and Hearsay Social empowers brands everywhere,” said Hearsay Social CEO Clara Shih. “Friends will be able to share experiences and feelings about brands with each other on the new pages. With Hearsay Social, companies will be able to manage social interactions with their customers at scale, even if there are thousands of Facebook pages associated with their brand.”
“And Hearsay Social is still the only vendor offering complete compliance and full marketing capabilities for all the major networks, including Facebook, LinkedIn, Twitter, and Google+.”
Hearsay Social has a huge content library that makes it easy for customers to engage on social media effectively. Customers can, for instance, simply use a template to generate a social campaign or they can click on a marketing campaign and distribute it to users in the field, who then add content, personalize it, and post it on their own Facebook Pages.
Social marketers who want to do a deeper dive on the new Facebook Pages redesign are invited to download The New Facebook Pages Brand Timeline: Everything You Need to Know, a free guide that elaborates on the five rules of cover photos, tips for humanizing your brand timeline, and other best practices for marketing on the world’s largest social network.
About the Hearsay Social Platform
The Hearsay Social platform delivers enterprise-class scale, reliability, security, and complete compliance for enterprises on social media. Today, tens of thousands of advisors, agents, local representatives, and franchisees rely on the Hearsay Social platform to engage in compliant social conversations with over five million customers. The Hearsay Social platform is the only comprehensive platform that both protects and empowers on every social network and at every level of the organization, from firm to business unit to individual employee.
● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Enterprise Architecture including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
● Hearsay Social Campaign Management and Page Management now includes Hearsay Social for Facebook Pages Brand Timeline for scheduling and publishing posts and cover photos, pinning and starring, and distributing campaigns across firm, business unit, and individual employee profiles, business pages, and timelines.
● Hearsay Social CRM for deepening customer relationships.
● Hearsay Social Analytics to roll-up metrics on social media profiles across the company.
About Hearsay Social
The world’s largest companies, including Northwestern Mutual, Thrivent Financial, State Farm, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, and Google+. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.